Freedom GMT Enjoy Life “Holiday” Limited Edition - The Golden Ticket to Paradise
NORQAIN unveils the Freedom GMT Enjoy Life “Holiday” Limited Edition, hiding a Golden Ticket among 500 watches that will send one lucky owner on a NORQAIN Escape for two to the luxurious Ayada Maldives Resort.
Nidau, Switzerland, 9 July 2026 – Family-owned independent Swiss watch company NORQAIN is launching more than a new travel watch. Hidden among the 500 pieces of its new Freedom GMT Enjoy Life “Holiday” Limited Edition is a modern-day Golden Ticket that will send one lucky owner on a NORQAIN Escape for two at the award-winning Ayada Maldives, one of the Indian Ocean’s most sought-after luxury island resorts.
Inspired by the excitement of discovering new places and creating unforgettable memories, the colorful limited edition celebrates the spirit of travel that lies at the heart of the GMT complication. But for one lucky NORQAINER, the journey won't end with the watch itself. It will become the beginning of an unforgettable real-life adventure. One unique timepiece will unlock an unforgettable escape, transforming the joy of travel and discovery into a real-life experience.
The watch becomes the first in the Enjoy Life collection to feature a GMT, or second time zone function. Its travel-themed story unfolds through a range of playful design elements, led by a colourful world map dial and 25 distinctive “Holiday Icons”.
A warm, summertime palette and “Holiday Icons”
In the spirit of the Enjoy Life collection, the watch features a playful summer-inspired colour palette, with a world map dial in shades of orange, pink and turquoise mirrored on the GMT ring, where they graduate softly one into the next, expressing the gentle rising and setting of the summer sun.
The holiday spirit continues through a series of 25 playful “Holiday Icons” scattered across the dial, GMT scale and date display. First hand-drawn by our designer and then applied to the dial, these icons are inspired by iconic cultural and geographical landmarks around the world. Five summer holiday inspired icons also appear throughout the month in the date window, including flip-flops, sunglasses, beach umbrella, swim trunks and a bikini serving as playful reminders to embrace the holiday state of mind.
On the GMT ring, five icons appear, capturing the joy of travel and the relaxed, easy rhythm of a summer beach holiday. The scale begins at midnight with a crescent moon, followed by an icon at 2am symbolising sleep and rest. It then switches to a cup of morning coffee between 8am and 9am, before the sun takes over through the middle of the day. The fifth icon is a cocktail positioned between 4pm and 6pm alongside the words “Happy Hour”, conjuring images of those dreamy summer evenings.
The story of travel and summer adventures continues in the special presentation case. For this, NORQAIN has created a bespoke aluminium watch travel case. Inside it, the holiday mood continues: a passport holder, a world map insert and a tin box filled with pins, inviting the owner to mark the countries, cities and destinations they dream of discovering next.
The Golden Ticket to a NORQAIN Escape
Following the sold-out "Ice Cream" edition and this year's popular "Sprinkles" models, NORQAIN's Enjoy Life collection returns with its most travel-inspired chapter yet, launching this summer through a series of international events in some of the world's most exciting travel destinations.
There’s a further twist in the story of the Freedom GMT Enjoy Life “Holiday” Limited Edition. Among the 500 limited-edition watches is one unique timepiece hiding a secret that no other watch will possess. Its owner will win a week-long NORQAIN Escape * for two, at Ayada Maldives Resort one of the Indian Ocean's most sought-after luxury island gateaway.
The prize includes six consecutive nights in an Ocean Villa for two adults on a Full Board basis, including breakfast, lunch and dinner, allowing the winner to experience turquoise waters, pristine beaches and world-class hospitality in one of the world's most spectacular holiday destinations.
This Golden Ticket initiative transforms a watch purchase into the beginning of an extraordinary journey. Somewhere in the world, one NORQAINER won't just wear a watch inspired by travel, they'll be packing their bags for the vacation of a lifetime and living the Enjoy Life philosophy to the fullest.
Exactly how the owner of the unique winning timepiece will discover they hold the Golden Ticket will remain a secret until September.
A watch with a holiday state of mind
The Freedom GMT Enjoy Life “Holiday” Limited Edition is based on NORQAIN’s core collection Freedom GMT, a 40mm stainless steel watch designed for travel, exploration and unforgettable journeys.
It’s powered by the NORQAIN Manufacture NN20/2 by Kenissi, a chronometer-certified Swiss Made automatic with a 70-hour power reserve that’s visible through the watch’s sapphire crystal case back. The GMT hand is backed by a sophisticated jump-hour setting function operated through the crown that means it can be quickly adjusted either forwards or backwards in one-hour jumps. The case back is decorated with the “Enjoy Life” logo and the words “ONE of 500”, denoting the watch’s limited-edition run of 500 pieces.
The watch comes on a stainless steel bracelet or a white rubber strap. The screw-down crown is decorated with the NORQAIN logo, while the company’s signature “NORQAIN plate” appears on the case’s left flank, ready to be personalised by its owner.
NORQAIN’s Founder and CEO Ben Küffer said: “
“We wanted to create something that goes beyond a watch. Travel has always been at the heart of the GMT complication, so we asked ourselves: what is the ultimate travel experience we could offer? The answer was a NORQAIN Escape in the Maldives. That idea inspired the Freedom GMT Enjoy Life ‘Holiday’ Limited Edition and its hidden Golden Ticket. As an independent, family-owned company, we have the freedom to create memorable experiences that go far beyond the watch itself. From the playful holiday icons to the hidden Golden Ticket, every detail is designed to inspire adventure, discovery and the joy of living life to the fullest.”
The Freedom GMT Enjoy Life “Holiday” Limited Edition will be available to purchase through the NORQAIN boutique network and website. For more information, visit norqain.com
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About Norqain
Founded in 2018, NORQAIN is a fully independent, family-owned Swiss watch brand based in Nidau, Bienne, at the heart of the Swiss watch industry. As a Swiss mechanical sport watch specialist, NORQAIN is driven by a spirit of innovation, independence, and passion — with a board of watch industry experts and elite athletes, including Jean-Claude Biver as Advisor. The brand’s three collections, Independence, Adventure, and Freedom, are exclusively equipped with mechanical automatic movements. NORQAIN introduced two Manufacture Calibres in collaboration with Kenissi, followed by a flyback chronograph calibre developed with Manufacture AMT. These innovations reinforce NORQAIN’s dedication to Swiss craftsmanship and cutting-edge technology. As the Official Timekeeper of the BMW BERLIN-MARATHON, NORQAIN is a proud partner of an Abbott World Marathon Major. The brand is also the Official Timekeeper of the Spengler Cup Davos, and the Official Watch Licensing Partner of the Swiss Football Association. In addition, NORQAIN is the Official Timekeeper of Soccer Aid for UNICEF, the world’s largest charity football match, underlining our commitment to making a meaningful difference for families in need. The latest addition to our global partnerships is the National Hockey League (NHL), where NORQAIN proudly serves as the Official Luxury Sports Watch of the NHL. NORQAIN watches are available worldwide, with retail partners across Europe, the US, Japan, and Asia, including Bucherer, Wempe in Germany, Ben Bridge, Westime, and Reeds in the US, L’Oro in Canada, Seddiqi in Dubai, Ethos Watches in India, and over 30 points of sale in Japan. NORQAIN continues to expand its retail presence with flagship boutiques in Zermatt, Singapore, Zurich and Interlaken. NORQAIN has been part of Watches and Wonders Geneva for the past three years, reinforcing its commitment to Swiss watchmaking, innovation and its independent spirit.
