INSIDE NORQAIN
Introducing Inside NORQAIN — your exclusive video series taking you behind the scenes of the NORQAIN universe.
Inside NORQAIN -
Creation of an icon
What does it take to create an icon in independent watchmaking?
In this second episode, we go behind the scenes of the Wild ONE, a project that challenged conventions and redefined what a high-performance sports watch can be. From its origins during the uncertainty of the COVID-19 pandemic to the watch we see today, discover the vision and key decisions that shaped its identity.
Guided by the voices of Founder & CEO Ben Küffer, Jean-Claude Biver, Pascal Bourquard Jr., and the teams at BIWI and NORQAIN, this episode traces the full journey: from creative breakthroughs and technical challenges to the pivotal moments that brought the Wild ONE to life. From concept to industrialisation, and now fully assembled in Nidau, this is the story behind a modern icon, told with honesty and a touch of lightness.
THE WILD ONE COLLECTION
The Wild ONE, made with our proprietary, ultra-robust and ultra-light NORTEQ® carbon fibre material, is the ultimate high-performance sports watch. Six times lighter than steel and 3.5 times lighter than titanium this Wild ONE has been designed in collaboration with Jean-Claude Biver, the NORQAIN team and the best Swiss suppliers.
DISCOVER THE COLLECTION
Inside NORQAIN - Watches and Wonders
In this first episode, we look back at our bold and immersive presence at Watches And Wonders 2025. Meet the people behind the brand, including Founder & CEO Ben Küffer and Vice President Tobias Küffer, and hear directly from ambassadors and business partners Gianluigi Buffon and Gary Neville as they share their perspectives on NORQAIN’s mission and growth, and experience the spirit, energy, and details that define the NORQAIN way.
From the design and construction of our alpine-inspired NORQAIN Ski Station booth to the unveiling of our latest novelties, this is a rare glimpse into what it truly takes for an independent brand like NORQAIN to make its mark at the world’s most important watchmaking event.
Collections
Our three collections – Independence, Adventure and Freedom – are exclusively equipped with mechanical movements and original striking design elements.
