We teamed up with the Basel-based company tide ocean SA, also known as #tide or #tide ocean material®. #tide collects plastic trash polluting the ocean and coastlines and, in partnership with the Swiss University of Applied Sciences and the Institute for Materials Technology and Plastics Processing (IWK OST), upcycles it into a premium granular material made of 100% ocean-bound plastic. During this process, no chemicals or virgin plastic is added. This second-life raw material is then used to create other products, such as the yarn woven together in our ivory coloured linen fabric strap. The signature NORQAIN stitches on the strap and the name of the material – NORTIDE – signify a long-term NORQAIN-#tide collaboration.
High-quality watch straps made with recycled plastic pulled from the ocean
NORQAIN and #tide collaborated to create the NORTIDE straps, complete with the signature NORQAIN stitches.
The plastic used for the yarn is pulled from the ocean, removing the trash that threatens ecosystems and coastal communities
#Tide supports job creation by employing residents in coastal communities to collect the plastic and the option in NORQAIN’s collection underscores our commitment to animal cruelty-free.
Timepieces with NORTIDE straps
We are committed to offering only animal cruelty-free strap options, whether they are metal, rubber or yarn made from ocean-bound plastic like the NORTIDE linen-like straps. Available in two colours, these straps are a sustainable option made with plastic that has been collected from the ocean.