NORQAIN Expands Global Presence with Zurich Flagship Boutique
NORQAIN, the family-owned and independent Swiss watchmaker, announces the successful opening of its first flagship boutique in the heart of Zurich, Switzerland, on November 18th, 2023. Situated on the iconic Rennweg, the Zurich boutique marks NORQAIN's third flagship globally, emphasising the city's strategic importance to the brand.
NORQAIN's Zurich flagship boutique, located on the iconic Rennweg, embodies the rugged and adventurous spirit inherent in its timepieces, providing an engaging experience that captures the essence of the mountains. The NORQAIN boutique concepts are created by Swiss-based FORM AG, adding a touch of Swiss design excellence to the brand's immersive spaces.
This achievement follows the success of NORQAIN's inaugural flagship boutique in Zermatt, launched in December 2021, and the second flagship boutique in Singapore on Orchard Road, introduced in August 2022.
"Zurich has always been a strategic and important place for NORQAIN," says Ben Küffer, Founder & CEO of NORQAIN. "Our Zurich flagship, along with the recent New York City pop-up, reflects our commitment to providing a genuine NORQAIN experience to our global NORQAINER community."
NORQAIN, with its 250 retailers worldwide, places a strong emphasis on the importance of partnerships and relationships with retail partners. The brand’s extensive network of retail partners includes Bucherer and Galli Uhren in Switzerland, leading retailers such as Ben Bridge, Bucherer, Westime and Reeds in the US; L’Oro in Canada; Seddiqi in Dubai; Ethos Watches in India and over 30 points of sale in Japan. These relationships are the primary pillars of the brand's success, with flagship boutiques complementing the widespread network of retailers.
Explore the world of NORQAIN in the heart of Zurich, where adventure meets Swiss precision.
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About Norqain
Founded in 2018, NORQAIN is a fully independent, family-owned Swiss watch brand based in Nidau, Bienne, at the heart of the Swiss watch industry. As a Swiss mechanical sport watch specialist, NORQAIN is driven by a spirit of innovation, independence, and passion — with a board of watch industry experts and elite athletes, including Jean-Claude Biver as Advisor. The brand’s three collections, Independence, Adventure, and Freedom, are exclusively equipped with mechanical automatic movements. NORQAIN introduced two Manufacture Calibres in collaboration with Kenissi, followed by a flyback chronograph calibre developed with Manufacture AMT. These innovations reinforce NORQAIN’s dedication to Swiss craftsmanship and cutting-edge technology. As the Official Timekeeper of the BMW BERLIN-MARATHON, NORQAIN is a proud partner of an Abbott World Marathon Major. The brand is also the Official Timekeeper of the Spengler Cup Davos, and the Official Watch Licensing Partner of the Swiss Football Association. In addition, NORQAIN is the Official Timekeeper of Soccer Aid for UNICEF, the world’s largest charity football match, underlining our commitment to making a meaningful difference for families in need. The latest addition to our global partnerships is the National Hockey League (NHL), where NORQAIN proudly serves as the Official Luxury Sports Watch of the NHL. NORQAIN watches are available worldwide, with retail partners across Europe, the US, Japan, and Asia, including Bucherer, Wempe in Germany, Ben Bridge, Westime, and Reeds in the US, L’Oro in Canada, Seddiqi in Dubai, Ethos Watches in India, and over 30 points of sale in Japan. NORQAIN continues to expand its retail presence with flagship boutiques in Zermatt, Singapore, Zurich and Interlaken. NORQAIN has been part of Watches and Wonders Geneva for the past three years, reinforcing its commitment to Swiss watchmaking, innovation and its independent spirit.
