NORQAIN enters the music scene as partner of Zermatt Unplugged
At the foot of the Matterhorn in Zermatt, in our second home, we served as Co-Partner of Zermatt Unplugged for the first time in 2023. This partnership between NORQAIN and the internationally known acoustic music festival brings two Swiss brands together in the village where we opened our first flagship boutique.
“Zermatt is a very meaningful location for NORQAIN, and the fact that we will serve as Co-Partner of Zermatt Unplugged makes it even more special. We are honoured to support this music festival and, in doing so, help music lovers enjoy the sounds of their favourite musicians and discover up-and-coming artists. All while taking in the breath-taking mountainside backdrop”, NORQAIN CEO Ben Küffer.
To celebrate five years of our independence, one of our most important values, we invited retail partners and supporters from around the world for the first-ever NORQAIN Fair, which took place at Zermatt Unplugged in 2023. It was here that we launched five Independence watches in honour of our fifth anniversary.
Inspired by the sights and sounds of Zermatt Unplugged
To mark our involvement in the Zermatt Unplugged music festival, we created a special edition timepiece – the Wild ONE Zermatt Unplugged Special Edition – with a dial that resembles gneiss, the metamorphic rock found in the Matterhorn.
To mark our involvement in the Zermatt Unplugged music festival, we created a special edition timepiece. Learn More