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NORQAIN Expands Global Presence with Zurich Flagship Boutique and New York City Pop-Up

NORQAIN Expands Global Presence with Zurich Flagship Boutique and New York City Pop-Up

NORQAIN, the family-owned and independent Swiss watchmaker, announces the successful opening of its first flagship boutique in the heart of Zurich, Switzerland, on November 18th, 2023. Situated on the iconic Rennweg, the Zurich boutique marks NORQAIN's third flagship globally, emphasising the city's strategic importance to the brand.

NORQAIN's Zurich flagship boutique, located on the iconic Rennweg, embodies the rugged and adventurous spirit inherent in its timepieces, providing an engaging experience that captures the essence of the mountains. The NORQAIN boutique concepts are created by Swiss-based FORM AG, adding a touch of Swiss design excellence to the brand's immersive spaces.

This achievement follows the success of NORQAIN's inaugural flagship boutique in Zermatt, launched in December 2021, and the second flagship boutique in Singapore on Orchard Road, introduced in August 2022. Earlier this month, NORQAIN expanded its presence with a dynamic pop-up store in New York, situated on Soho's lively Crosby Street, and set to remain open until the year's end.

"Zurich has always been a strategic and important place for NORQAIN," says Ben Küffer, Founder & CEO of NORQAIN. "Our Zurich flagship, along with the recent New York City pop-up, reflects our commitment to providing a genuine NORQAIN experience to our global NORQAINER community."

NORQAIN, with its 250 retailers worldwide, places a strong emphasis on the importance of partnerships and relationships with retail partners. The brand’s extensive network of retail partners includes Bucherer and Galli Uhren in Switzerland, leading retailers such as Ben Bridge, Bucherer, Westime and Reeds in the US; L’Oro in Canada; Seddiqi in Dubai; Ethos Watches in India and over 30 points of sale in Japan. These relationships are the primary pillars of the brand's success, with flagship boutiques complementing the widespread network of retailers.

Explore the world of NORQAIN in the heart of Zurich and the iconic streets of New York, where adventure meets Swiss precision.

Download our press kit

About Norqain

Founded in 2018, NORQAIN is a fully independent, family-owned Swiss watch company located in Nidau (Bienne) in the heart of the Swiss watch industry. Driven by the excitement that comes with exploring the road less travelled, NORQAIN has three collections – Adventure, Freedom and Independence – that are exclusively equipped with mechanical automatic movements. In 2020, it introduced two Manufacture Calibres produced in collaboration with movement manufacturer, Kenissi. NORQAIN is a proud partner of the National Hockey League Players’ Association (NHLPA) and the Official Timekeeper of the Spengler Cup Davos. In July 2020, the brand organised its second NORQAINER Challenge together with On. Available throughout Europe, Japan and the US, NORQAIN has an expansive network of retail partners that includes Bucherer and Kirchhofer in Switzerland; Wempe in Germany; Watches of Switzerland in the UK; Tourneau, Westime and Govberg in the US; L’Oro in Canada; Seddiqi in Dubai; and over 30 points of sale in Japan.