The Butterfly Help Project
We take great pride in our support for the Butterfly Help Project. This organisation, founded by Norbu Sherpa and Andrea Sherpa-Zimmermann of Wild Yak Expeditions, is dedicated to providing assistance to families of sherpas who have tragically lost their lives in the Himalayan mountains, ensuring their children have access to education. As a testament to our commitment, ten percent of the proceeds from NEVEREST sales are donated to this foundation.
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World Cleanup Day
World Cleanup Day is a global movement that since 2018 has united over 71 million volunteers from 197 countries and territories to tackle pollution by collecting over 325’000 tons of waste to date. In partnership with NORQAIN, this annual event mobilises communities to remove waste, fostering environmental awareness and a cleaner, more sustainable planet.
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A Commitment
to Animal Cruelty Free
NORQAIN proudly prioritises ethical materials and watch production choices. As part of our firm commitment, we do not offer watches with leather straps.
NORQAIN timepieces showcase a range of animal cruelty-free strap options, including metallic bracelets, fabric straps, and vegan alternatives such as certified vegan leather or rubber. Our current selection of straps includes perlon rubber, croco-style rubber straps, and NATO rubber straps, all produced by BIWI SA – an esteemed Swiss industry leader known for its innovative and vegan-certified products. We also work with tide ocean SA for our upcycled strap options.
Animal Cruelty Free Straps
Our selection of straps includes perlon rubber, croco-style rubber straps and NATO rubber straps that are manufactured by BIWI SA, a Swiss industry leader that has established an international reputation for its innovative, vegan-certified products.
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RECYCLING OCEAN-BOUND PLASTIC WITH #TIDE
We teamed up with the Basel-based company tide ocean SA, also known as #tide or #tide ocean material®, to develop an innovative strap option that actively combats ocean pollution. #tide collects plastic trash polluting the ocean and coastlines and, in partnership with the Swiss University of Applied Sciences and the Institute for Materials Technology and Plastics Processing (IWK OST), upcycles it into a premium granular material made of 100% ocean-bound plastic. During this process, no chemicals or virgin plastic is added. This second-life raw material is then used to create other products, such as the yarn that is woven together in our linen fabric strap.
Learn more#TIDE Ocean Material Strap
This second-life raw material is then used to create other products, such as the yarn that is woven together in our ivory coloured linen fabric strap.
Responsibly Sourced Wild ONE Collection
The gold featured in the Wild ONE timepieces is sourced from NORQAIN’s Swiss partner, PX Group, a leader in ethical precious metals. Their PX Impact® gold is responsibly mined from artisanal sources, mercury-free, fully traceable, and meets the highest standards of transparency and sustainability.
PX Group goes beyond ethical sourcing by supporting the mining communities where the gold originates, funding projects that promote positive social and environmental change, and advancing sustainable development. This initiative is a cornerstone of NORQAIN’s commitment to responsible watchmaking and its forward-thinking philosophy.
“PX Impact®” 5N red gold
The “PX Impact®” 5N red gold used in the circular brushed and polished bezel, as well as in the brushed lugs is ethically sourced from NORQAIN’s new Swiss partner, PX Group, which also supplies the medical and aviation sectors. PX Group gold is mercury-free, fully traceable and sourced from artisanal mines. The group also invests in mining communities to bring positive impacts.
