NORQAIN celebrates its game-changing NHL partnership with the Adventure Chrono 41mm NHL Limited Edition

Nidau, Switzerland, 31 January 2026 NORQAIN, the family-owned independent Swiss watch company, is excited to announce the new Adventure Chrono 41mm NHL Limited Edition, the first watch created in celebration of its game-changing partnership with the National Hockey League (NHL), which was announced in November of 2025. The high-performance automatic chronograph captures the raw energy, speed and precision of ice hockey, a game that sits right at the heart of the NORQAIN story and philosophy. 

Mark Streit, former NHL All-Star and co-founder of NORQAIN, has been instrumental in building the company’s relationship with the world’s premier ice hockey league and to mark this milestone, NORQAIN presents a new timepiece created in celebration of this landmark partnership.

The watch is based on the stainless steel Adventure Chrono and has a number of unique touches that capture the intensity and charisma of professional ice hockey, and the powerful chemistry between NORQAIN and the NHL.

These begin with a white dial, which features a bespoke “scratched ice” finish to echo the texture of the sport’s playing surface. At 9 o’clock, the white small seconds counter is framed as a “face-off” hockey circle, where play restarts after a stoppage, with a pair of rotating crossed hockey sticks serving as the small seconds hand.

Another detail  is the “TIMEOUT” indication on the pulsometer scale that runs around the dial. Inspired by traditional chronograph design codes, it is intended purely as a graphic, whimsical reference to the pace and intensity of the game. It appears at the 200 mark as a symbolic reminder to catch your breath. Then, at 6 o’clock, the chronograph’s black 12 hour counter is decorated with a light grey NHL logo, a strong but subtle nod to the partnership.

On the reverse, the watch features an open case back with a scratch-proof flat sapphire glass, finished with the words “LIMITED EDITION, NHL Logo, ONE of 1917” in light grey and black. The limited quantity points to the year the NHL was founded. The watch sits on a black rubber strap incorporating material from a hockey puck, completing a luxury mechanical watch design that breathes the compelling story of NORQAIN’s exciting new partnership with the NHL.

Beyond these characterful motifs, the Adventure Chrono 41mm NHL Limited Edition is flush with quality watchmaking signifiers. Inside it is NORQAIN Calibre N17, a mechanical automatic chronograph with a 62-hour power reserve that delivers the watch’s chronograph function, as well as day and date indications. The watch is water-resistant to 100 metres, has a double anti-reflective, scratch-proof, double-domed sapphire glass, a screw-down crown accented with a new sporty red lining, and a uni-directional rotating bezel. To finish, it features the signature customisable NORQAIN plate on the left case flank.

The story of the Adventure Chrono 41mm NHL Limited Edition continues in the special watch box designed exclusively for it. Finished in black, on opening it reveals a flat white insert decorated in the style of an ice hockey rink. The watch sits recessed into it on the left, alongside an authentic NHL ice hockey puck. 

As part of 2026 NHL Stadium Series festivities, NORQAIN will launch the watch on Saturday, January 31, 2026 in Tampa, Florida at  Raymond James Stadium, home of the Tampa Bay Buccaneers. NORQAIN Founder and CEO Ben Küffer and Mark Streit will attend the 2026 NHL Stadium Series outdoor game featuring the Tampa Bay Lightning and Boston Bruins on Sunday, Feb. 1, 2026, at Raymond James Stadium.

Ben Küffer said: “This is a really proud moment for our family-owned independent company. It’s been incredible working together with our friends at the NHL on this watch and Mark and I are extremely honoured to be presenting it in Tampa during the 2026 NHL Stadium Series, a real fan-favourite event. I want to place on record our thanks to the teams behind the scenes at the NHL who helped make this watch possible, and to everyone back at home in Nidau who believed in the project and made it happen. Their dedication is what makes the Adventure Chrono 41mm NHL Limited Edition truly special and distinctive, and I am confident it will be appreciated by NORQAINERS and NHL fans alike.”

Kyle McMann, NHL Senior Vice President, Global Business Development said: “Sharing this very special moment with NORQAIN is a real milestone for us here at the NHL. NORQAIN is our first Official Luxury Watch partner and we’re already seeing the benefits of Ben and Mark’s passion for our sport, teams, players, and loyal fanbase. This beautiful Swiss Made watch is the perfect expression of our shared values and ambitions and we’re delighted to present it here in Tampa this weekend during the 2026 NHL Stadium Series.” 

As part of the partnership, NORQAIN will have full international licensing rights in the United States, Canada, and Europe to use the NHL’s and its 32 teams’ logos and branding in products, at retail points of sale, and through events, hospitality, media, digitally enhanced dasherboards, and advertising.  The partnership will give NORQAIN major brand visibility in NHL on television broadcasts across North America and beyond.

The Adventure Chrono 41mm NHL Limited Edition will be available in NORQAIN boutiques and through authorised NORQAIN dealers, as well as online on our NORQAIN website. For further information, visit norqain.com.