NORTIDE: a long-term NORQAIN-#tide collaboration

#Tide linen strap made from ocean-bound plastic

We teamed up with the Basel-based company tide ocean SA, also known as #tide or #tide ocean material®. #tide collects plastic trash polluting the ocean and coastlines and, in partnership with the Swiss University of Applied Sciences and the Institute for Materials Technology and Plastics Processing (IWK OST), upcycles it into a premium granular material made of 100% ocean-bound plastic. During this process, no chemicals or virgin plastic is added. This second-life raw material is then used to create other products, such as the yarn woven together in our ivory coloured linen fabric strap. The signature NORQAIN stitches on the strap and the name of the material – NORTIDE – signify a long-term NORQAIN-#tide collaboration.