At the core of our identity lies the NORQAIN logo, a symbolic representation of a mountain peak formed by two side-by-side N's. Born in the Swiss Alps, NORQAIN is a brand that dares to go its own way. Our DNA resonates with a brave adventurer spirit, constantly propelling us towards new endeavours and horizons.
Family, Independence & Know-how
NORQAIN, launched in 2018 by Founder & CEO Ben Küffer, alongside Co-Founders Ted Schneider and Mark Streit, proudly stands among the rare family-owned, fully independent Swiss watch brands. As an independent brand, NORQAIN passionately focuses on manufacturing innovative, high-quality watches without the pressure of shareholder profits, ensuring each timepiece aligns with the active lifestyle of our community. With true family heritage rooted in the watch industry, our expertise spans over four decades. This journey has inspired us to pushing boundaries and embrace innovation.
Swiss Made & Premium Suppliers
NORQAIN embodies Swiss craftsmanship beyond mere “Swiss made” inscriptions on watch dials. Aligned by a shared long-term vision for the Swiss watch industry, NORQAIN and our premium suppliers are dedicated to investing in the continuous enhancement of product quality and innovation. This commitment ensures that we provide our customers with timepieces of exceptional craftsmanship.
100% Mechanical Watches & In-House Design
Leveraging our extensive expertise in mechanical watchmaking, we ensure each second is measured with absolute precision. As one of the select Swiss watch brands exclusively producing mechanical watches, we take pride in the meticulous hand assembly of every timepiece by our skilled watchmakers at our production site in Tavannes located in the Bernese Jura. At NORQAIN, we emphasise durability, uniqueness, and a sporty look in our in-house designed watches, ensuring they are ready for sports challenges and adventurous spirits.
Innovation
Supported by watch industry legend and NORQAIN’s advisor to the board, Jean-Claude Biver, we aim to innovate, challenge the status-quo and spread our passion for mechanical watches in the age of digitalisation and smartwatches. Our mission is to support the movement of putting Swiss-made watches on the wrists of the young, young-at-heart and open-minded.
Best example: The Wild ONE collection, launched in 2022, is the epitome of high-performance sports watches, boasting a shock-absorbing case crafted from our exclusive NORTEQ® material. This carbon fibre polymer is not only six times lighter than steel but also 3.5 times lighter than titanium, offering superior durability and lightweight comfort for the active wearer.
Next-Level Independence & Long-Term Vision
In February 2020, we proudly announced an exciting long-term partnership with esteemed movement manufacturer Kenissi allowing us to introduce two Manufacture calibers produced exclusively for NORQAIN. The three-hand NN20/1 and the GMT NN20/2, embody proven robustness, premier performance, and precision that surpasses industry standards. Both calibers have earned chronometer certification, solidifying their exceptional quality and accuracy and feature an impressive 70-hour power reserve.
Customisable NORQAIN Plate
The unique NORQAIN Plate adds a one-of-a-kind touch to each model. This strong design element on the left side of the case makes a NORQAIN a loyal companion for all your journeys, experiences and wildest adventures.
Your NORQAIN will celebrate your life accomplishments with you – your life, your way.
Learn moreOur Three Collections
At the core of our identity lies the NORQAIN logo, a symbolic representation of a mountain peak formed by two side-by side N's. Our DNA resonates with an intrepid mountaineering spirit, constantly propelling us towards new horizons and endeavors.
Norqain favorites
