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wild one of 1

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A world premiere

This landmark concept and watch industry milestone will give customers access to a possible 3.5 million different, fully customised versions of the company’s ultimate high-performance sports watch. The groundbreaking Wild ONE of 1 marks the first time a Swiss watch company has given customers total control over every element of their watch, from A to Z.

Wild ONE of 1

Over 3.5 million configurations

Every customised Wild ONE of 1 will feature 18-carat red or white gold, and thanks to a further suite of personalisation options will offer watch buyers a unique, fully personalised watch that truly tells their own story.

This world premiere customisation process has 11 steps. First is the option of a luxurious 18-carat red or white gold top plate that will form the top part of the case.

Following that, comes the choice of chronometer-certified automatic movements. Customers will be able to choose between NORQAIN’s exclusive Kenissi Manufacture automatic movement and two skeletonised Sellita automatic movements, finished in either ruthenium or black ruthenium.

Next comes the Wild ONE’s most distinctive design element: the rubber shock absorber that protects the movement as it sits in a titanium container. You’ll have a selection of 12 colours, ranging from subtle tones like black, sand and khaki, to vibrant options such as coral red, turquoise and gecko green.

Then it’s into the details. You’ll have a choice of six skeletonised and 12 solid dial options, with seven different sets of hands to choose from (two for the Kenissi movement and five for the Sellita movements).

Back on the outside of the case, there will be four back plates to choose from, each in high-performance, colourised NORTEQ® material (see below). The signature NORQAIN plate that sits on the watch’s left flank will be available in 18-carat gold, white gold or one of four NORTEQ® colours, and customers will be able to finish it with an engraving of their choice.

There’ll be two steps for the animal cruelty-free rubber strap, starting with a choice of 12 colours. And then there’ll be an opportunity to match the buckle to the NORQAIN plate with the same choice of 18-carat gold or colourised NORTEQ®.

To add the ultimate personal touch, customers will be able to print an outline image, such as a family portrait, or a logo or text on the watch’s sapphire case back, completing the watch’s unique ONE of 1 character.

With 3.5 million possible configurations, it’s extremely unlikely any two Wild ONE of 1 watches will ever feature the same combination of materials, finishes and colours.

“That’s the future of the brand. The concept gives birth to the product, the product to variety, and variety to uniqueness. It's an incredible intellectual concept that you can build, and to me, it is as important as the product itself.”

Jean-Claude Biver,
Advisor to the board


Our three collections – Independence, Adventure and Freedom – are exclusively equipped with mechanical movements and original striking design elements.